During the SEB program, I had the opportunity to meet 25 other individuals also embarking into Entrepreneurship. For 2 weeks we sat in class together developing and writing our business plans as well as hear from speakers who offered insights into what it would be like on the ‘other side’. One such speaker was the lovely Sue Regier. Sue shared with us stories about her life and struggles as well as taught us business writing strategies and effective networking skills. I learned how to craft an excellent marketing message and elevator pitch.
The most intriguing idea that Sue put in my ear, was that we should think more in term of ‘coop-petition’, cooperate with your competition. We go into this idea more as Sue explains why she works with and trains her competitors and that we should think of our competition as opportunities more then threats. I agree we can’t work with everyone and I hope I will start to put into practice the great advice Sue has given me about my mindset.
Other notes:
Networking Today – number one online resource for finding networking groups across Canada (in my opinion) with over 40 groups just in London alone
Vantage One Writing – Sue’s content writing services
London Small Business Centre – Ontario Self Employment Program
My favourite quote “Get comfortable with getting uncomfortable” ~ Sue Regier
If you can’t see the above embedded player, here are other options to try to listen:
- Listen to it on Stitcher Radio
- Listen to it on Libsyn
- Stream by clicking this link here
- Download both as MP3 by right clicking this link and choosing “save link as”
Do you perceive competition as a threat or an opportunity?
Opportunity. Of course! My competitors, perhaps unbeknownst to themselves, provide valuable, informative and pertinent information to my business. Knowing who and what’s out there is important to my success as a new entrepreneur just starting out. After all, I believe we learn from each other’s expertise as well as our mistakes.
Fortunately there is plenty of room for my small business in the Forest City and these past few months have certainly proved that, but I could not have gotten where I am now without the help and encouragement from the staff at London’s Small Business Centre and the many, many people (like Sue Regier) that have contributed in their own way. Thanks for the podcast!